Theory of the Firm for Strategic Management

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Theory of the Firm for Strategic Management

By Manuel Becerra

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Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.

Subject: Business & Economics -> Management -> Strategic Management

Theory of the Firm for Strategic Management
Economic Value Analysis
1st edition
Publisher: Cambridge University Press 2/5/09
Imprint: Cambridge University Press
Language: English

ISBN 10: 0511737874
ISBN 13: 9780511737879
Print ISBN: 9780521863346

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