Understanding Consumer Decision Making

  1. Home
  2. Bookstore
  3. Understanding Consumer Decision Making

Understanding Consumer Decision Making

By Thomas J. Reynolds

Rent or Buy eTextbook

365 days
365 days
180 days
120 days
90 days
Expires on Apr 18th, 2022

Publisher List Price: $82.99
Savings: $13.04

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Subject: Social Sciences -> Psychology -> General

Understanding Consumer Decision Making
The Means-end Approach To Marketing and Advertising Strategy
1st edition
Publisher: Taylor & Francis 5/1/01
Imprint: Psychology Press
Language: English
Length: 466 pages

ISBN 10: 1135693153
ISBN 13: 9781135693152
Print ISBN: 9780805817300

Live Chats