Unrelenting Innovation: How to Build a Culture for Market Dominance

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Unrelenting Innovation: How to Build a Culture for Market Dominance

By Gerard J. Tellis

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This book argues that the culture of a firm is the root driver of the firms innovativeness. It describes the three traits of a relentlessly innovative culture:   a willingness to cannibalize successful products, embrace risk, and focus on the future--and the three practices that help cutlivate these traits: providing incentives for enterprise, empowering product champions, and encouraging internal markets. The first chapter of the book spells out the critical role of culture in innovation, followed by 6 chapters which detail the theory, evidence, and examples for each of the six components of culture. The book concludes with a discussion of alternate theories for innovation and  the theory and evidence in favor of culture.

Unrelenting Innovation: How to Build a Culture for Market Dominance
Publisher: Wiley Professional Development (P&T) 12/26/12
Imprint: John Wiley & Sons P&T
Language: English

ISBN 10: 111842039X
ISBN 13: 9781118420393
Print ISBN: 9781118352403

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