Utility of Gains and Losses

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Utility of Gains and Losses

By R. Duncan Luce

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This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.

Subject: Social Sciences -> Psychology -> General

Utility of Gains and Losses
Measurement-Theoretical and Experimental Approaches
1st edition
Publisher: Taylor & Francis 4/4/14
Imprint: Psychology Press
Language: English
Length: 344 pages

ISBN 10: 1135662703
ISBN 13: 9781135662707
Print ISBN: 9781138003446

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