Why We Evaluate

By Gregory R. Maio

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As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.

Subject: Social Sciences -> Psychology -> Social Psychology

Why We Evaluate
Functions of Attitudes
1st edition
Publisher: Taylor & Francis 11/1/99
Imprint: Psychology Press
Language: English
Length: 480 pages

ISBN 10: 1135682445
ISBN 13: 9781135682446
Print ISBN: 9781410602138

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