Galaxy Restaurant is a start-up restaurant developed with the idea of providing customers with a unique dining experience. This business model is one of its kind as fast food restaurants are often associated with unhealthy food items which cause individuals to be overweight on a regular consumption. However, this restaurant has redesigned its menu offerings and used special ingredients to develop healthy menu items. Galaxy International is located in New York, US, this restaurant seeks to address the health concerns associated with the fast food restaurant industry. It offers a wide range of fast food items on its menu, all of which are healthy, and fit for regular consumption. Meal selection includes; breakfast, lunch, and dinner. Further, the restaurant offers a guaranteed maximum order processing time of five minutes, on select menu items. Since this is the first restaurant of the chain, the owner is involved with the daily management to ensure the customer experience, and response can be used to expand the business through the franchising route.

The format of the submission should be in essay format using subheadings. Use APA format.
Provide a segmentation and target market analysis on Galaxy International
• In this section of the marketing plan, you should identify the four criteria useful in segmenting the market, and apply them to your company. Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population. Explain several target markets for your company using detailed explanations.

Include a competitive and industry analysis.
• This section of the marketing plan should identify three or four competitors of your company. These can be direct or indirect competitors. (Note: Not all companies have competitors.) Differentiate each competitor based upon multiple criteria. Additionally, conduct an industry analysis by looking at the health of the industry in which your company resides. Identify whether the industry has grown or shrunk in the last 5–10 years. Explain why understanding the competitors and the health of the industry are important elements of the marketing plan.

Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
• In this section, you will compile a SWOT analysis of your company. The internal strengths and weaknesses as well as the external opportunities and threats need to be identified and explained (include at least 2–3 elements under each area of the SWOT). The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis.

Galaxy Restaurant is a start-up restaurant developed with the idea...