Question

Discuss about Outsourcing vs Inhouse Production and use Kodak Film Company as an example.

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It is almost paradigmatic the case of Kodak 100% monopoly and the fable about he frog in lukewarm water. As the time passed by, the management got used to the conditions being on the market to their favor and never questioned what if winds turned their way against them.

The key rhetorical question of reengineering is: ‘‘If I were re-creating this company today, given what I know and the current level of technology, what would it look like?’’ Kodak corporation never came close to this question, when the things started changing during 1980s and new era of digital photography was appearing on the market....

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