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Signature Assignment: The power of public relations
The Signature Assignment should show how you:
(a) demonstrate mastery of the course material and,
(b) apply this knowledge to the real world.
Paper- Assess the power of public relations
Assess the Power of Public Relations
Public relations play an important part in the success of government, election of leaders, people, schools, businesses, etc. Media such as newspapers, radio, TV all are viewed and/or heard by many people, which in turn are influenced in a positive or negative way. Activity 7 explores the power of public relations and the factors that shape it.
Write a paper that answers the following prompt:
• What evidence can you point to that indicates the increased stature and power of public relations practices in government and public administration?
• What factors are shaping the environment in which public relations officers must operate?
• How do these factors affect the shaping of public policy?
Length: 3-5 pages (app. 350 words per page)
Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

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Public relations in government enjoy a long history. Icons like Smokey Bear reminding us that only we can prevent forest fires and Uncle Sam posters with “I want you” across the bottom hearken back to the early to mid 20th century. Public relations were important in order to communicate important government policies. They were also used to guide citizen behavior, as in the case of Smokey
The use of public relations has grown over the past century. In 1913, a group of public activists and special interest groups who opposed one part of government influencing legislation lobbied Congress to make it illegal. The National Forest Service has successfully banned logging on some federal land and logging companies wanted to prevent that from happening in the future. As a result, the Gillett Amendment was added to the statute that created the Interstate Commerce Commission. This said, “Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for that purpose.” As with any hastily drafted legislation (and some not so hastily drafted as well...

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