Design a logo and mood board for a brand identity.
You may choose between a product or service. Choose between the following options: a. Invent your own product or service
b. Redesign a local business as a larger brand
Black and white and full color * horizontal and vertical design
Logo (color and black and white) Project Name/Title Company Name/Client Name Clear Labeling (headings for each section or item) Concept statement (separate page)
Support text/descriptive words Font families (specify for headings, subheadings, copy) Typographic style Shapes, graphics, icons, imagery, photography style, etc. Color palette (swatch samples and hierarchy of use) Original referenced images Overall look and feel (be expressive)
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