Your introduction should briefly explain what big data is and then describe at least three areas where big data could have relevance to the Accounting & Finance Department’s functions.
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The fact that humankind generates 2.5 quintillion bytes of data every day (Marr, 2018) is illustrative enough to understand that the amount of data is massive and that those data need to be processed in a proper manner in order to improve everyday activities of individuals, companies, and governments. This is how a concept of big data was born.
The big data concept refers to studying and analyzing large volumes of structured (data in databases) and unstructured data originating from social media posts, emails, text documents, video, audio etc. (SAS, 2018). In general, the data comes in four types: company data, consumer data, sensor data and syndicated data (Hannan, 2016). The purpose of big data analytics is to predict the human behavior (Lifewire, 2018) and to make more informed decisions.
Big data concept has successfully been deployed in many areas such...
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