Instructions:

This assignment asks you to do a close analysis of one of the following ads. The aim of this assignment is to develop your abilities in analyzing advertisements by paying close attention to how ads make meaning and convey ideologies through the use of visual and linguistic elements.

Here is what you need to do:

1) Select ONE of the following ads that you are going to analyze in this essay.
2) Produce a close analysis of how your selected ad makes meaning by attaching ideas, values, and ideologies to the product it is advertising.
3) Discuss the ideological function(s) of your selected ad.

Ad#1: 100% Pure New Zealand
Ad#2: The Guardian
Ad#3: BMW

Your analysis should explain and critically discuss the following: the signs that your selected ad features and what they signify (semiotics) AND the linguistic (language) and/or visual (images) techniques used in the ad.

Your aim is to conduct a close analysis of your chosen ad. Succeeding in this analysis requires:

1. identifying and describing visual and linguistic features of the ad
2. explaining their significance to the adâ€™s overall meaning (i.e., what ideas being signified in the ad)
3. discussing the underlying ideology communicated through the ad

Your analysis should have an overall focus that connects each of your points together. You should be able to explain what ideas/meanings the ad attaches to its product AND the ideologies promoted in the ad through a thorough analysis of linguistic and visual elements in the ad. You are expected to draw on concepts and ideas from course readings, lectures and tutorials to develop your analysis.

Please include a brief introduction (that outlines the main focus of your analysis) and conclusion (that summaries/reflects on your main idea/claim). The introduction and conclusion can be brief (1-2 sentences).

Please write in full sentences and do not use bullet points. Please use a plain, 12 point font, double-space your writing, allow a 1-inch left and right margin for the markerâ€™s comments.

Instructions: This assignment asks you to do a close analysis of...