Safe Driver Investment Proposal

Safe Driver (Self Driver)
Reliable driving service that drives you and your vehicle safely where you want to go, for everyone who values their time, money and life.

Business Overview
The â€œSafe driverâ€ is a service business that caters to your needs, whether you partied too hard, had one drink too many, are too tired or donâ€™t feel that you are safe to drive, our reliable services are there to take you where you need to go, together with your vehicle or with ours, our driver will take you safely where you need to go. Our driver services are aimed at any individual who wishes to be transported from one to another location within the city of Vienna. Safe driver services are primarily targeting the population aged between 18-30 who are students or young professionals and usually consume alcohol, who want to have a safe ride to their destination pre, during or after consumption. Safe driver cost structure would be determined as a membership fee, where the members can pay for 5, 10, 15 or 20 rides, with the cost of $50, $80, $100 and $120 respectively. Safe drivers aim at offering the clients a safe and convenient affordable transportation for people who are drinking and prefer not to drive when in such state.

Safe driver ultimately strives to replace drinking and driving, which would contribute to avoiding and reducing accidents, arrests and fatalities which are resulting from the drinking and driving practice.

Market
The population of Dallas, Texas is 1.34 million, with an annual growth rate of 1.4%, the city is one of the fastest growing United States cities. With the populated area of 880km2 and 1.5 thousand people per km2 (World Population, 2018), Dallas is a city with high traffic and therefore high potential as a market.

According to the studies conducted in the past years, the LSU Department of Public Health and Preventive Medicine study showed that in a raking of alcohol-related traffic fatalities, Dallas was at the top of the list which had over 10 deaths per 100 thousand residents, in a year (Cohen, Mason & Scribner, 2002). Dallas city infrastructure is built in a way that people need to drive through the city, the bars and pubs have mandated minimum number of parking spaces and there is a number of city areas where people can drink, party and go out which is best reachable with a vehicle.

Furthermore, the statistics of drinking and driving accidents indicate that in 2016 there were 987 deaths caused by the drinking and driving incidents, out of which the majority of people by age fall under 18-49 age groups, and the highest number of deaths occured in the 19-30 age group. Dallas as well ranks high

Discussion Question #1: Please answer one of the two following t...