Watch the video "Going Beyond Borders - Foreign trade, international business" and write about understanding Entry Modes into the Chinese Market and Body Glove.
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Understanding Entry Modes into the Chinese Market
Many global companies agree that when it comes to modern international business you cannot be successful globally if you ignore the emerging market of China. China is one of the key global economies. Each company that is willing to enter this market needs to be flexible, patient and persistent. When it comes to entering the Chinese market, there are four ways: 1) exporting to China; 2) licensing, including franchising; 3) equity joint ventures; and 4) wholly owned subsidiaries or WOFEs....
Many global companies agree that when it comes to modern international business you cannot be successful globally if you ignore the emerging market of China. China is one of the key global economies. Each company that is willing to enter this market needs to be flexible, patient and persistent. When it comes to entering the Chinese market, there are four ways: 1) exporting to China; 2) licensing, including franchising; 3) equity joint ventures; and 4) wholly owned subsidiaries or WOFEs....
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