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I. Direct Export
1. Definition: the exporting of goods and services by the firm that produces them. They have 4 basic choices if they do not want to handle distribution themselves: a) manufacturer’s agents b) distributors c) retailers and d) trading companies.
2. Company: County governor Paul Chepkwony struck a deal with London based Sahara Communities Abroad (Sacoma) in order to represent local Kericho farmers in Africa with direct exporting.
3. Market and Time: The market is for organic produce (coffee, pumpkins, sweet potatoes, bananas and sorghum). Sacoma set up a sweet potato packaging plant in Koiyat Village to package organic sweet potatoes bought from local Kericho farmers. They will be labeled as ‘Produce of Kericho County’ and exported to the European Union. The deal was made last year and announced in April 2014 in Business Daily....
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