In about 200 words each, respond to the following prompts:
1. Describe a situation where you think using a SWOT analysis would be useful and explain how you would roll it out.
2. What is your opinion on the Rapid Reflection model? Do you believe it could be implemented in today’s hectic corporate world? Elaborate.
Discussion Question 1: What are your thoughts around the SWOT analysis process? When would you use it? Why?
Discussion Question 2: Do you take the time to reflect? How would you go about selling this concept to a client?
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In line with the Product-Market Matrix origins of SWOT analysis (Pershing, 2006, 1091), a situation well-suited to SWOT analysis is the prospective launch of a new product, or performance analysis (p. 1092) needed for a recently-released product. Suppose, for example, Adidas is releasing a new, advanced, high-end line of running shoes – SWOT analysis to determine the product’s strengths, weaknesses, opportunities, and threats would provide a view of the various catalysts and inhibitors to performance prevalent. At the end of such a SWOT analysis, it may be found that a strength is the high quality and advanced nature of the product; a weakness might be its very high price point; an opportunity might be the possibility of disrupting the market in Adidas’ favor...
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