Eric seeks to trademark the name McJobs for his international company that is a broker for employment agencies catering to finding employment for entry level jobs. What is the process Eric must follow to secure, register, and maintain this trademark?

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Name of any company is considered to the most valuable asset for any organization – name is that tag which distinguishes between the two company who are providing goods and services including the entire material product or any consultancy services like job placement companies. Fortunately, laws are in place to protect a company's trademarks and service marks from misappropriation by others. Unlike many other countries, U.S. trademark rights are acquired through trademark use. Therefore companies that uses trademark protected right may sometimes don’t register their trademarks which should not be practised. Registering the trademark with proper rights is what Eric should to start up his company, by taking proper care of all the relevant rights and security....
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