This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.
The marketing plan focuses on the marketing objectives and mix and with change in target market, the plan would also change. Since the new target market is the insurance industry the product section would outline the benefits of the product to the industry. As it is a software, the details about the software would be provided along with its operational ability with other operating systems. The system requirements and functionalities would be outlined so that the users know the IT infrastructure needed to run the software. The benefits of the product and its accuracy in detecting insurance records would be listed so that the consumers can understand the...
This is only a preview of the solution. Please use the purchase button to see the entire solution