In the Assessment phase you figure out what is going on.
Think about signs and symptoms of the problem as well as things that may be affecting it.
DO NOT start figuring out ways to solve it yet.
Analysis of the problems:
- Understand the problems.
- Develop realizations of what is causing the problem to occur.
- Find a solution that will cause all of the problems to be solved.
- Not always possible, may take more than one step
- Some business problems are avoidable under certain circumstances

Analyze Kabloom Explodes on the Scene

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KaBloom flower shops were founded in 1998 by David Hartstein Kabloom and his partner Thomas Sternmberg. They had a vision to change how people think and encourage consumers to buy flowers in different occasions and not only for special purposes. The underlying reasoning was to increase the purchase of flowers in the US market....
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