The case explores the history of Lululemon, a successful yoga and athletic apparel company.
In the years since its founding, the company has faced many controversies, many of which are examined in this case study.
After reading the case study, please answer in detail the following questions:
1. What are the main issues identified by the case?
2. Who are the main stakeholders involved or impacted by the issues? How are they impacted?
3. What are the main causes of the issues identified in the case?
4. Should these issues be addressed? If so, how should they be prioritized?
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.1. What are the main issues identified by the case?
Lululemon is an upscale athletic apparel company that was founded in 1998. It offers products for both genders with a mission statement that they are dedicated to creating components for people to live longer, healthier, fun lives. They target active, healthy, affluent, yoga, runners and middle upper class. Lululemon faced issues in public relations, employee and ambassador relations and product quality.
Regarding public relations, the founder of the company Chip Wilson provoked bad PR attention with his statements. One of them was regarding the fact that Lululemon is very difficult to pronounce in Japanese, as letter L is not in their vocabulary...
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