Perform analysis on Ben & Jerry’s Ice Cream company.
Analyze the key issues and resources and capabilities of the firm.
Complete reference (MLA), evaluated on incisive analysis, the application of appropriate concepts and frameworks.
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Ben & Jerry’s Ice Cream company was founded in 1978 in a gas station in Vermont, two partners invested $12,000 in the creation of the company, which today has grown to be one of the biggest ice-cream, frozen yogurt and sorbet companies, that sells its products worldwide, creating their product from natural ingredients, fresh milk and cream. They have formalized their business philosophy into three part mission statement that concerns product, social and economic aspects and impact on the society. Their product mission is to create, distribute and sell all natural ice-cream and related products, of the finest quality, with innovative flavors, that is made from Vermont dairy products....
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