Case Analysis: Video Game Console Industry in 2012
Read the case, “Video Game Console Industry in 2012” on page 602-612 and address the following questions:
Consider an opportunity for a new video game company entering into the market, Provide the following analysis for the new company looking to compete:
1. Does the Video Game Console Industry have any opportunity for new entrants?
2. Identify Video Game Console Industry performance surrounding these key issues:
o Expansion Opportunities
o Operating efficiency
o Growth strategy
o Customer retention
o Cultural Considerations
o Overall Sales
o Competition
3. Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information:
o Annual Report
o SEC Form 10-K
o Annual Shareholders Proxy Statement
o Competitive/Industry Information
4. Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy.
5. Would you invest in a new video game startup company entering under the identified market conditions? Please explain why or why not.
6. Use the written case analysis format to present findings from the case analysis. The case analysis should :
o Include the following 5 sections: I. Executive Summary, II. Statement of the Problem, III. Causes of the Problem, IV. Decision Criteria and Alternative Solutions, V. Recommended Solution, Implementation and Justification
o Be double spaced and the pages should be numbered
o Have 1inch margins – top bottom left and right
o Use 12 point font size
o Be free of spelling errors
o Use an established referencing system – Including 3 to 5 external sources (in addition to your textbook) should be referenced to support the recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified.
o Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date
For additional information on formatting the case analysis, see Student Handout: Format For Written Case Analysis

Discussion Question
The Future of Internet Publishing (must be at least 200 words)
For this Discussion Question you will need to conduct some research on the topic “What is the future of Internet Publishing?” Read the case, “New York Times: Seeking Salvation within a Declining Industry” on page 619-629. As you are reading this case think about these questions:
1. What are the pros and cons of Internet publishing?
2. What is the impact of electronic publishing on the environment?
3. Should newspaper and book publishers completely convert to electronic publishing over paper?
4. The Wall Street Journal and others publish in both paper and electronic formats. Is this a success?
5. Would you prefer this textbook and others in an electronic format?
6. How would you prefer to read the book?
7. What business model should publishers use to make money publishing on the Internet?
Answer the following question:
How can technology be used as a business strategy? Does technology really mean computers? Is there a larger definition associated with technology

Case Analysis: Video Game Console Industry in 2012 Read the case,...