The first part of the project will identify the company of choice that will seek an expansion opportunity to an oversee area of choice. Be sure to identify the country and mode of entry. In addition, provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.
Write a 1000 word, APA style paper where you complete the requirements for Part 1 of the Project Proposal. Part 1 must include the following:
Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.
Identify the following:
• Country of choice
• Mode of entry
In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below.
You will also find a document below which covers the entire project, please download and keep this document for future reference throughout the course.
Project Introduction
You will select a company and then identify and analyze a strategy for its growth into an overseas market.

Discussion (Must be at least 200 words)
Industry Analysis of the Airline Industry
Before answering this discussion question you will need to conduct a review of the US Airline Case on pages 473-487 of the course text and any additional resources necessary to conduct and industry analysis on the airline industry.
Before writing your response, using the textbook and knowledge you have about the airline industry, complete the industry analysis.
1. Provide a rating for each area and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low.
o Threat of new entrants
o Rivalry among existing firms
o Bargaining power of buyers/distributors
o Bargaining power of suppliers
o Relative power of other stakeholders
Once you have conducted your analysis answer the following disquestion questions:
Are any of the forces changing? Please explain.
Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry? Please explain.

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Threat of new entrants
There are barriers in entering the airline industry as it requires capital to start. Acquisition of aircrafts either from direct purchase or leasing is very expensive. It is also expensive to set up offices and hire staff. This implies that there is a reduced threat posed by new entrants to the airline industry. Brand awareness is also very important in this industry. It not only requires large capital, but also a reasonable duration of time to create publicity and create brand awareness. An airline industry comprises of consumers that are very loyal to their brands. Consumers always will go for the brand that they really trust (Borenstein & Rose, 2013). Brand awareness and loyalty are very important aspects in the airline industry. This has reduced threats to US Airways because it has a famous brand tag and customer loyalty from its many years of experience in the air travel industry. The merger between American Airlines and US Airways also played significant efforts towards gaining and retaining customer loyalty. Therefore the threat of new entrants is relatively low.
Rivalry among existing firms
Rivalry can be defined as the competitive struggle between companies in a given industry to gain market share. An airline industry is dominated by a smaller number of large companies who are at a strategic position to determine an industry’s income and profitability. Any competitive measure or move that is made by any airline in the industry affects the market share of its rivals and their profit and will trigger reactions from other companies. Rivalry will increase by lower prices offered and any valuable offers to customers. Therefore rivalry in the airline industry is high.
Bargaining power of buyers/distributors
The bargaining power of buyers is how much control customers have on US airliners. However much the nature of airline travel industry forces buyers to have...

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