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Apply the lessons of Made to Stick in a variety of scenarios, in 4 double-spaced pages.

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1. Breaking schemas
The typical schema of a street parade: 1.) The ‘audience’ gathers on sidewalks to see the parade go by and tend to be quite stationary. 2.) The audience tends not to participate in an active way. 3.) There is usually little interaction between the parade participants and the audience. 4.) The parade stays largely the same during its route, i.e. any member of the audience anywhere along the route will see largely the same performance or items as if she were standing elsewhere on the route.
Violating the schema: 1.) Even though it might be prohibitively expensive to execute, the audience could be on moving sidewalks, i.e. moving walkways, while the parade is stationary. 2.) The parade could be participatory...

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