Use the SWOSU library database source Hoovers to collect the financial data for Apple. A link to this tool can be accessed from the library list of business databases.

Then, for Apple and only Apple

Read the Company Overview and Company Description from Hoovers. Then read the sales data from Hoovers - Product and Operations.

For industry information, use the database First Research. A link to this tool is can be accessed from the library list of business databases.

Use the following outline for your paper. The length of this case study is not to exceed four pages (double spaced, font size = 12, font = Arial narrow). Your table and list of references are not included in the four page limit.

Analysis and evaluation – of Apple

From your financial analysis, what is the company’s present financial position (revenue, COGS, net profit, ROE, D/E, and stock price)? For comparison sake, use Google. Also, create tables for both companies and include data from the last 5 years (2014 - 2010). Remember to look at COGS and Profit as a % of Rev. What are significant issues or disparities between Apple and Google? Remember to quantify changes you observe (% change) and name the time period.

If you had $10k to invest. Would you buy Apple or Google? Explain.
Don't plagiarize.

Each case will be evaluated based upon:
Clarity of writing
Thoroughness
Insight – ‘a-ha!’ experiences, what did you discover?
Relevance – Why/How is this important?

These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

Introduction
The main aim behind all investment strategies is to maximize the return on the funds invested in the company. The return depends on a wide variety of factors such as type of management and employee base of the company, the financial position of the company, transparency of accounting policies, etc. This report is based on the analysis of the company Apple Inc. and a comparison with Google Inc. has also been done so that the relative value addition by Apple can be analyzed to make the investment decision. It also presents analysis about the board composition and auditors so that the other non-financial aspects can also be analyzed before making the final decision.

Financial analysis of Apple Inc.
Trend analysis is a useful tool which can be used to assess the performance of the company over a business cycle and accordingly it has been used for the assessment of Apple....