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The advent of technology has changed the retailing industry and UK’s largest retailer Tesco Plc sought to use the power of technology to capture significant portion of the South Korean market. Tesco has been successfully able to set virtual stores in South Korea on subways/public transport areas which enable customers to shop through QR code of products. The entire process is conducted digitally and the products are delivered with fast turnaround times to the consumer’s home. This is one of the most successful store concepts in South Korea....
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