What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Are those strategies successful? Explain.
Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, watches, and tablet computer industries? Which of the five products lines---computers, tablet computers, personal media players, watches, or smartphones---do you think is most important to Apple’s future growth and profitability? Why? Should any of the product lines be discontinued?
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.Answer 1:
Apple’s competitive strategy is based on differentiation of its product portfolio and consistent innovation to meet the changing needs of the consumer. Apple seeks to identify unexpressed needs of the consumer and offer solutions to those needs in the most optimal manner. Rather than focusing on low-price, it focuses on high quality so as to develop brand loyalty....
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