Question

What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?

What are the key elements of Apple’s strategy in computers, personal media players, tablet computers, and smartphones? Are those strategies successful? Explain.

Does it make good strategic sense for Apple to be a competitor in the computer, personal media player, smartphone, watches, and tablet computer industries? Which of the five products lines---computers, tablet computers, personal media players, watches, or smartphones---do you think is most important to Apple’s future growth and profitability? Why? Should any of the product lines be discontinued?

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Answer 1:
Apple’s competitive strategy is based on differentiation of its product portfolio and consistent innovation to meet the changing needs of the consumer. Apple seeks to identify unexpressed needs of the consumer and offer solutions to those needs in the most optimal manner. Rather than focusing on low-price, it focuses on high quality so as to develop brand loyalty....

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