Subject Business Business - Other


Read Building Customer Value And Profitability With Business Ethics and respond to the following questions:
1. Summarize the article and align it with the author’s main point.
2. How does this article contribute to contemporary thinking about business ethics?
3. How can you apply information in this article to the leadership field?
4. How did this article fit your ethical view?
Your response should be a minimum of 2 double-spaced pages not including the title and reference pages.
Referenced sources must have accompanying citations complying with APA guidelines. References should include at minimum the attached required reading articles.

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Summary of the article:

In this article, the author describes how the Organizations that build customer value increase the profitability and sustainability in the long run. Business Ethics traditionally have been viewed as a cost to the company rather than a way to build customer value. But business ethics increases added value for the customer and increases the performance and profitability of the organizations (Mcmurrian & Matulich, 2016). As a globalized world results in increased competitive environments for businesses, organizations are trying out new methods meet the competition other than just building better products, lowering of prices, etc. it has been viewed as traditional methods of increasing profitability....

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