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The Consultancy Report

CRF Health Project Brief – eCOA Crowdsourcing Community

CRF
CRF Health is an eCOA solution provider to the pharmaceutical industry. With our solutions pharmaceutical companies collect outcomes data electronically from and about patients in global clinical trials. We serve most of the top 20 pharmaceutical companies and have offices in London, Philadelphia and Helsinki. The adoption of eCOA solutions has just reached the main stream. Today approximately 10% of studies collect outcomes electronically.

Goal
Our goal is to create a new way of thought leadership which engages a broader audience and allows the audience to interact with themselves and us. Thought leadership focuses on answering questions our clients have when they adopt eCOA (electronic Clinical Outcome Assessments) as well as educating the industry on eCOA to ensure it is more ready to adopt eCOA. In short, thought leadership helps CRF grow its market faster.
We envision an open community empowered by an interactive web site, where we crowdsource ideas for research, have the community vote for them, and once we have done the research, we will share the results back to the community. Everyone has access to the summaries and additional licenses are available to get access to the detailed reports as well as engaging learning modules on the topics that can be shared within participating pharma companies for educating wider teams on the topics.
The community would also offer basic education on eCOA, turning CRF’s knowledge resources into high quality learning for the industry.

Project
We would like to engage a team of students to help us commercialize the eCOA Crowdsourcing Community, include conducting market research, creating a business plan, and ideally a visualized concept for the community. We aim at using the material in justifying an investment decision to creating the service.

CRF resources
The team would have access to CRF’s product, scientific, sales, and marketing teams primarily in London, Hammersmith but available via phone and video conference from other locations.

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CRF Health Profile (eCOA Provider)
CRF Health is an eCOA solution provider, which provides pharmaceutical companies with an online avenue to connect with patients and to collect data outcomes from clinical trials around the globe. The integrated eCOA platform is an alternative for patients to get engaged in clinical trials, and for the doctors to assess and analyze the data they receive from their patients. CRF Health, like any other organization, has forces acting within and without the firm, which affect its functioning.

Business Environment
Customers
CRF Health, like any other company, has factors relating within and without that affect, the firms operations. Its customers include top 50 pharmaceutical companies, a range of the smaller mid- tier and biotechnology companies. Pharmaceutical companies that seek services of CRF Health are those with new treatments that they want to test. CRF Health provides an online platform for clinical trials, which pharmaceutical companies benefit from regarding feedback and knowledge from experienced doctors all over the world.
The patients who are treated by the drug companies are provided with smartphones, through which they can record how they feel as they progress with treatment....

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