The Consultancy Report

CRF Health Project Brief â€“ eCOA Crowdsourcing Community

CRF
CRF Health is an eCOA solution provider to the pharmaceutical industry. With our solutions pharmaceutical companies collect outcomes data electronically from and about patients in global clinical trials. We serve most of the top 20 pharmaceutical companies and have offices in London, Philadelphia and Helsinki. The adoption of eCOA solutions has just reached the main stream. Today approximately 10% of studies collect outcomes electronically.

Goal
Our goal is to create a new way of thought leadership which engages a broader audience and allows the audience to interact with themselves and us. Thought leadership focuses on answering questions our clients have when they adopt eCOA (electronic Clinical Outcome Assessments) as well as educating the industry on eCOA to ensure it is more ready to adopt eCOA. In short, thought leadership helps CRF grow its market faster.
We envision an open community empowered by an interactive web site, where we crowdsource ideas for research, have the community vote for them, and once we have done the research, we will share the results back to the community. Everyone has access to the summaries and additional licenses are available to get access to the detailed reports as well as engaging learning modules on the topics that can be shared within participating pharma companies for educating wider teams on the topics.
The community would also offer basic education on eCOA, turning CRFâ€™s knowledge resources into high quality learning for the industry.

Project
We would like to engage a team of students to help us commercialize the eCOA Crowdsourcing Community, include conducting market research, creating a business plan, and ideally a visualized concept for the community. We aim at using the material in justifying an investment decision to creating the service.

CRF resources
The team would have access to CRFâ€™s product, scientific, sales, and marketing teams primarily in London, Hammersmith but available via phone and video conference from other locations.

The Consultancy Report CRF Health Project Brief â€“ eCOA Crowds...