Use your Course Project organization selected during Week 2 for thi...

Question
Use your Course Project organization selected during Week 2 for this assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, Samsung
Industry Electronic
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data.
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure.
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL.
Specific STRATEGY(S)
Choose six specific strategies from this list.
Ensuring Coherence in Strategic Direction (pages 26–32)
Value Chain Analysis (pages 81–93)
Resource View of Firm (pages 93–104)
Industry Life Cycle Strategies (pages 187–195)
Turnaround Strategies (pages 193–195)
Vertical Integration (pages 210–214)
Portfolio Management and the BCG Matrix (pages 216–226)
Strategic Alliances and Joint Ventures (pages 226–228)
Achieving Competitive Advantage (pages 256–267)
Entry Model (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–41)
Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this case.
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial.
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded, capitalized item described above.
• Indent paragraphs.
• Insert page numbers bottom right.
• Paper length should be six to eight double-spaced pages not including title page, references, or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with APA citation, refer to tutorial, which is contained in the last section of our course Syllabus.
• Include a separate Reference page at the end of the paper.
• Please prepare reference page as follows.
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Porter’s Five Forces Model
Developed by Michael porter in 1979, the Five Force model has become an important tool for assessing how every market driver impacts corporations and how to devise suitable business strategy. He model is based is based on the concept that a corporate strategy should have the ability or capacity to meet the opportunities and address the threats in the external environment of the organization (Chen, Lee, & Wu, 2008). In particular, Porter emphasised on the need to understand the internal structure of an organization. Porter further argues that the origin of corporate profitability is the same, regardless of the sector or industry in which a company is located or operates. In this concept, the structure of the industry is the main factor that drives competition as well as profitability, regardless of whether the company specializes on producing services or products. In addition, it does not matter whether a company is high-tech r low-tech, emerging or mature, regulated or unregulated (Hill, Jones & Schilling, 2014). In this light, Porter identified five individual factors, which he called “forces”, that determine the competitiveness and performance of a given company- threat of new entrants, bargaining power of suppliers, bargaining power of the customers, threat of substitutes and the intensity of the existing rivalry in the market. Porter argued that the performance of a company will basically depend on the extent of competitiveness that the five forces have within that particular industry (Hill, Jones & Schilling, 2014). If the competitiveness of the five forces is strong, then the companies in the industry will be less likely to earn above-average returns, and the vice versa holds (Peng, 2006).
Samsung, being a high-tech company that specializes on developing technologies, can be analysed based on the Five Force model developed by Porter. To understand the internal structure of Samsung and how they affect the performance of the company, it is imperative to analyze each of the five forces as follows:
i. Threat of potential Entrants
According to Porter, a company’s principle weapons are the entry barriers. Accordingly, Porter identified at least 5 attributes associated with entry barriers- product differentiations, advantages of scale-based low cost, advantages of non-scale-based low cost, excess capacity and government policy (Chen, Lee, & Wu, 2008).
Samsung operates in an industry that requires high capital to enter. In particular, it is difficult for start-up companies to enter the industry because the existing firms are well established large corporations, most of which are multinationals like Samsung, Sony, Nokia, Blackberry, Apple and others (Wati & Koo, 2010). In particular, it is worth noting that these companies operate on cost as well as differentiation strategies. Nevertheless, new companies can take the advantage of commodization of parts, which could make it possible to find vanilla solutions for simple alternatives. Despite this, differentiation is quite difficult for new entrants. In this case, new entrants into the market face issues of patenting because the existing technologies and innovations have been patented by the existing companies. As such, they will require massive capital, resources and technical knowhow to develop their own research and design for unique products (Hill, Jones & Schilling, 2014). Consequently, a new entrant will be required to develop a unique and competitive brand
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