Each student will be asked to find a recent article (no more than 5 years old) that is qualitative, and one that is quantitative (2 articles total). After reviewing these articles, compare and contrast the two different methodologies discussing how important it is for a Manager/Leader to understand qualitative and quantitative research, and interpreting the results from both studies.
Your paper should be at least 4 pages in length, excluding the Title page, Abstract page and References page. Also, your paper must follow APA guidelines and be supported by at least 3 academic sources.
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.Quantitative and Qualitative Research: Business Decisions
In this paper we are going to analyze the differences between qualitative and quantitative research and how business decisions can be based on both types of research. The first paper that makes use of qualitative data is concerned about the social need, social influence and convenience and how these factors affect the dependence of students on smartphones and their purchasing behavior in an university in Pakistan (Arif, Aslam, & Ali, 2016). The second paper is concerned about how the demand and sales of two most popular coffee brands rose by almost 10% when these brands carried a Fair Trade label. This study makes use of data collected from conducting an experiment on consumer demand for ethical products in US grocery stores chain(Hainmueller, Hiscox, & Sequeira, 2015)....
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