Statistics is used every day, but is often ignored due to intimidation. Nonetheless, the ability to understand and interpret data is needed to be an effective Manager/Leader in the workplace to make informed, effective decisions that set the foundation for the success of an organization. This assignment provides the opportunity for you to analyze quantitative and qualitative data, and discuss the pros and cons for both research methodologies.

Each student will be asked to find a recent article (no more than 5 years old) that is qualitative, and one that is quantitative (2 articles total). After reviewing these articles, compare and contrast the two different methodologies discussing how important it is for a Manager/Leader to understand qualitative and quantitative research, and interpreting the results from both studies.

Your paper should be at least 4 pages in length, excluding the Title page, Abstract page and References page. Also, your paper must follow APA guidelines and be supported by at least 3 academic sources.

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Quantitative and Qualitative Research: Business Decisions
In this paper we are going to analyze the differences between qualitative and quantitative research and how business decisions can be based on both types of research. The first paper that makes use of qualitative data is concerned about the social need, social influence and convenience and how these factors affect the dependence of students on smartphones and their purchasing behavior in an university in Pakistan (Arif, Aslam, & Ali, 2016). The second paper is concerned about how the demand and sales of two most popular coffee brands rose by almost 10% when these brands carried a Fair Trade label. This study makes use of data collected from conducting an experiment on consumer demand for ethical products in US grocery stores chain(Hainmueller, Hiscox, & Sequeira, 2015)....

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