Green Living Spa Delivery
Green Living is a store dedicated to people who are living healthy lifestyles. Green Living store offers organic cosmetics, raw and unprocessed juices, variety of relaxation scents and products. Their main focus is on providing products for a healthy lifestyle.
As Green Living store is competing with various other stores dedicated to relaxation, fitness, lifestyle and healthy eating, bringing innovation to this type of a store would include offering a product or service that competition lacks of, thereby differentiating themselves from the competition. Green Living’s mission statement is “Green Living strives towards promoting highest quality of healthy lifestyle that our customers will enjoy, where they will feel comfortable and energized”.
A mission statement of an organization expresses the purpose of existence of that organization. it represents the basis of organizations goals and describe how the organizations wants to be perceived. These goals are the foundation of strategy creation. (Stevenson, 2014)
Green Living stores targeted market are men and women of all ages, mainly 15-65 years old, that are health aware and lead active lifestyles.
Green living vision is to “become a leader in the healthy living movement with highest quality products and services that will serve as the industry standards.”
It is the vision of a company that represents the strategic focuses of the organization and its intended focus of resources and courses of action.

New Product or Service for the New Company Division
The proposed innovation for Green Living is the inclusion of product demonstration inside their stores, either creating additional space for a “mini relaxation treatment”- utilizing the products sold in the store, or by opening new store specialized for the relaxation treatments.

Mission Statement
Mission statement of this new service will be “Green Living Spa strives towards enabling the customers to enjoy the highest quality of health treatment and products that leave them feeling comfortable and energized”.

Differentiating Product or Service
This diversification of services – Green Living Spa would increase the brand visibility and awareness, leading to people associating Green Living not only with a store that sells products, but as well as a store that provides services and where people can relax, enjoy and feel comfortable – stealing a moment just for themselves.
How the Division Addresses Customer Needs and Achieves Competitive Advantage
This new division will pamper the needs of Green Living customers for relaxation, distressing and detoxifying. Health awareness in Green Living customers is on a somewhat higher level, considering that they care about the products and what they represent.
Competitive advantage originates from the diversification from a product to service, while other competitors such as City Organics and Rialto Biocenter offer only products.
Competitive advantage according to Porter (1998) is reflected in the ability of a company to put generic strategies into practice. It is an advantage gained by offering greater value to the customers. This greater value comes from greater service and benefits that would justify price charged.

Vision
The vision of Green Living Spa is “become a leader in the healthy lifestyle treatments with highest quality products and services that will serve as the industry standards.”

Business model
Green Living Spa will operate with a franchise model, where franchisee purchaser is granted the right to operate under Green Living Spa name

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