Review the Case (see attached pdf/doc): Technology Companies at War, as well as this article on a Supreme Court decision in the Samsung/Apple Patent Litigation.

Samsung and Apple continue to fight to protect their rights to their intellectual property, just as any company fights to protect the real, personal, and intellectual property on which its business, revenues, and reputation are based.
These same property issues are at stake in the pharmaceutical and biomedical industries where patents on medicines, medical devices, cutting-edge genomic therapies, etc. form much of a company’s livelihood.

For this discussion, respond to the 3 questions below. Your response must explain how you balance the interests at stake, including:

1. How should a for-profit corporation balance its business needs with the needs of its customers?

2. Lives depend on products created by some companies. Do these companies have a greater responsibility to work to benefit the consumer more than themselves?

3. Look at the issue from a Biblical worldview. How would you respond if you were running such a company?

You must explain how you balance the interests at stake including:

• Creator v. Consumer in the creation and management of intellectual property

• Profit and return on investment for company owners/shareholders

• Continuing existence of the company

• Protecting intellectual property of the company

• Needs of patients, practitioners, and society

• Biblical support and guidance for your positions

• Any other legal and ethical concepts you believe may be relevant

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Technology companies at war


1. How should a for-profit corporation balance its business needs with the needs of its customers?

Organizations should focus on managing and considering the needs of all of its stakeholders including its shareholders, employees, suppliers and also customers. Companies generally feel that the IP law is restricted to a broad range of variations which hinders the smaller companies from entering the market or continuing in the market. In the free market or a competitive market, customers can benefit due to the price competition among the firms that would provide the customers with the lowest price for the products. In the case of Intellectual protection or a patent, this competitiveness is reduced and the customers are faced with higher prices as the companies who have such patents want to recoup their research costs before the other competitors enter the market (soon after the patent expires)(Shiva, 2001, pp.6-7).
This IP protection is done by the companies to make substantial profits for the business...

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