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1. Chapter 1: Business Textbook Supply Chain Case

Using the Business Textbook Supply Chain case at the end of chapter 1 and external research (2 sources required), write a memo (use MS Word memo template - or comparable) that discusses the changes in the current supply chain for a textbook that results from the trend to use e-texts and digital publishing. Include supply chain diagrams that illustrate the changes that will be needed from the current to the future supply chain (show both the current supply chain and the future). The memo should not exceed 3 pages.

2. Chapter 2: Using the information about Valley Kayaks provided above:

Provide recommendations to top management for both proposals, A and B, stating the logic/rationale for implementing the proposal. Your recommendation needs to discuss the impact on ROA using the Strategic Profit Model.

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To: Supervisor
From: Operations Manager
Date:
Re: Changes in the Current Supply Chain for a Textbook and Recommendations for Valley Kayak

PART 1: Business Textbook Supply Chain Case
1. Introduction
The traditional supply chain for textbooks is changing rapidly due to new technologies that have revolutionized the way textbook content could be produced and delivered. E-texts and digital publishing have blurred the boundary between authors, publishers and sellers, and eliminated core players in the traditional textbook supply chain (Ho, Wang & Cheng, 2011). Traditionally, the supply chain for textbooks was characterized by parties such as author agents, paper and ink suppliers, printers and binders, designers and editors, carriers, sales representatives and so on. Now, e-texts and digital publishing are making most of these parties obsolete and the future supply chain will be completely different. This memo...

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