This week, you will work on the JetBlue case within your text.

Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets. Specifically, what are key forces in the general and industry environments that affect JetBlue's choice of strategy? What internal resources and assets does JetBlue have that may give it a competitive advantage?
Integrating concepts and theories form the text, analyze the company's business-level and corporate-level strategies. Consider what are the components of JetBlue's competitive advantage and whether JetBlue's competitive advantage is sustainable.
Conduct financial analysis and develop implications on a firm's strategy. Specifically, 1) What trends do you see in the expenses of JetBlue, and how does this cost impact JetBlue's pretax income, 2) During the years 2012 through 2016, one year stands out as particularly successful for JetBlue. Identify the year and describe the factors that played the largest role in making it an exceptional year for the company, and 3) What major year-to-year changes do you see in JetBlue's financial statement (Exhibit 4)? Given what you know about JetBlue from the case, how would you explain these changes?
Develop recommendations(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.
Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. Your analysis should be based solely on the information in the case. Other than the text, external sources should not be included. Your paper should be between 10-15 pages in length.
Other than the text, external sources should not be included. Your paper should be between 10-15 pages in length

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This report provides an analysis and evaluation of the general and industry environment, internal resources and intellectual assets of JetBlue Airways. The primary method of financial evaluation is ratio analysis where a total of seven, four and eight profitability, liquidity/financial health, and managerial efficiency ratios respectively for a period of five years were assessed. All the ratios can be found in the appendices, and graphical representations of the same appear in the financial analysis section of the report. Specifically, the report discusses the key forces in the general and industry environments that affect JetBlue's choice of strategy, as well as assesses the internal resources and assets that JetBlue has that may give the company a competitive advantage. Additionally, the report explores the components of JetBlue's competitive advantage and examines its sustainability. The report concludes that JetBlue’s core components of competitive advantage are affordable flight experience, and providing superior service, thus the company’s competitive advantage is sustainable. Based on the analysis JetBlue’s prospects are positive, thus the report recommends upgrading of the company’s information processing systems, investment in an employee training program to further improve customer experience, renegotiation of teleworking employee contracts, and lastly creation of a risk assessment portfolio.

Analysis of JetBlue Airways Corporation’s General and Industry Environment, Internal Resources and Intellectual Assets
JetBlue Airways Corporation (“JetBlue”, the “Company”) has been at the forefront of innovation in the airline industry since launching its operations. David Neelman, the founder of the company is a keen innovator and an industry veteran who cofounded Morris Air (“Morris”) in 1984. Morris was a low cost charter airline modeled after Southwest Airlines that was eventually acquired by the latter for $129 million in 1992. Neelman joined Southwest as an executive vice president following Southwest’s acquisition of Morris before leaving Southwest to form JetBlue in 1999. While at Morris, Neelman pioneered novel ideas such as telecommuting for reservation agents, and electronic ticketing, innovations that enabled his company to minimize operational expenses....

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