Based on your understanding of what a website Gift Card Partners does; how would you attack/ go after a new market segment? Please write 2-3 paragraphs. We just want to see your thinking.

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After going through the Gift Card Partners company website, a quick look around reveals that the company deals with B2B Gift Card services for corporates. These companies buy gift cards for their employees and customers as corporate gifts, employee incentives, sales, loyalty and promotional programs, employee recognition and also for corporate health and wellness programs. The gift cards can be redeemed at major retail stores, pharmacies, and other merchants. Gift cards are highly popular in the United States, but companies such as Gift...

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