Case study report for New Potbelly CEO Wants to Make Sandwiches More Interesting
The fast-casual chain has struggled in an increasingly crowded market by Julie Jargon. Write 1 page Executive Summary.

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As one of the key players in the sandwich industry, the Potbelly Corporation has been experiencing slow growth in a highly saturated market and the bulk of its problems arise from limited product differentiation against competitors. However, as a consultant, I see the Potbelly Corporation as a unique sandwich restaurant chain with major strengths that can be leveraged to create a strong competitive advantage. With over 400 company-owned stores and more than 50 franchises, Potbelly is at a strong position to shape its long...

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