Question

Provide an example of a firm that successfully used vertical integration to build a strategic advantage over rivals. Be sure to address these rivals along the way—have they (or should they) also integrate, and why or why not? It is imperative that your example is based on some of the theoretical analysis of reading (23). Additionally, do not provide an example that is based on finance-related motivations (such as revenue smoothing).

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Example of Successfully Used Vertical Integration (5 slides)

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