Cooper, D. R., & Schindler, P. S. (2011). Business research methods. 11th Edition. Boston: McGraw-Hill.
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.Summary and Reflection on Chapters 15, 16, and 17
I will summarize my thoughts on Chapters 15, 16, and 17 in the text on editing, exploration, and presentation of data in business research. I will present my thoughts and summary on the first steps in research, how to present data in a fruitful way, and finally a discussion of the key terms of theory and hypothesis and why this is such an important distinction to be made in using data analysis to make business decisions.
First, the presentation of data is key in the research process. One major problem at this stage is “dirty data.” This means data that is unusable because it is transcribed incorrectly, or duplicate data is presented as original. It invalidates the results of the research project. How to avoid this problem? Be a meticulous data researcher and check and double check your sources....
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