QuestionQuestion

As a partner in a small communications firm, you have noticed that your fellow partners and several employees have mentioned new product ideas they felt were worth pursuing, but that none of these ideas have been pursued. Propose a formal process to determine if ideas that are presented are worthy of market testing. Include the following in your proposal:
• Likely sources of new product or business ideas
• Data gathering and factual analysis
• Ability to make creative leaps
• Need for fit with organization strengths and goals
• Confirmation of commercial viability.

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In any business organization, opportunities and new ideas are often pursued and ways adopted to make them succeed. When my partners and employees come up with an idea, it is important that I first need to consider if the ideas are worth market testing. In the article...

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