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Case: Jumba Juice: How Fresh Is It?
Keep in mind the structure of your written report as it is critical. All reports begin with an introduction to the case. In it, you outline briefly what the company does, how it developed historically, what problems it is experiencing, and how you are going to approach the issues addressing the questions at the end of the case. Do this sequentially by writing, for example, "First, we discuss the environment of Company X...Third, we discuss Company X’s business-level strategy... Last, we provide recommendations for turning around Company X’s business.”

Make sure you use plenty of headings and subheadings to structure your analysis. For example, have separate sections on any important conceptual tool you use. Thus, you might have a section on Porter’s five forces model as part of your analysis of the environment. You might offer a separate section on portfolio techniques when analyzing a company’s corporate strategy. Tailor the sections and subsections to the specific issues of importance in the case.

In the third part of the case write-up, present your solutions and recommendations. Be comprehensive, and make sure they are in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because it shows how much work you put into the case from the quality of your recommendations.

Use these four points to address thoroughly in the development of your analysis covering each area in depth:
- Complete a comprehensive situational analysis of internal and external environmental factors in each key area: financial, operational, marketing, competition and organizational structure.
- Prepare and effectively defend legal, ethical, and socially responsible business decisions that consider all, but not limited to the following: human rights, discrimination, governmental regulations pertinent to commerce and employment policies, corporate philanthropy, sustainable environmental practices, and considers multiple ethical frameworks
- Analyze the leadership strategies that improve organizational effectiveness in a global environment. Apply interpretations of a vast variety of the following: leadership theories, trait and style approaches, and considerations of power, influence, coaching and mentoring.
- Develop recommendation(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.
- Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. Click for more options External sources may be included. Your paper should be 15-20 pages in length.

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These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

Jamba Juice Company Profile and Strategy Overview.
Jamba Juice was started in 1990 by Kirk Perron and at the time, it was known as Juice Club. The company opened its first outlet in San Luis Obispo, California and at the time, its initial business model revolved around selling smoothies. However, like every new startup with humble origins, the company had very different plans for the future and through aggressive expansion into new markets and niches, Jamba evolved to become a notable health and lifestyle brand. As the competition landscape grew, Juice Club had to rebrand to the now famous Jamba Juice brand in order to differentiate its products from those of competitors. As one of the key players in the health and natural food products niche, Jamba’s mission has been to provide healthy food alternatives to people and to create unique dining experiences for each customer. The company boasts of high-quality smoothies, juices and other food products made from fresh and high-quality natural ingredients. Over the years, Jamba Juice has undergone numerous changes which included mergers with Zuka Juice Inc., in 1999 where the company gained access to the 98 smoothie units owned by Zuka. Later on, Jamba was acquired by Services Acquisition Corp in 2006 in a deal worth $265 million. In the same year, the company went public as NASDAQ traded JMBA. This case analysis will begin by evaluating Jamba Juice business objectives and overall strategy, product offerings, external environment factors, internal factors, business level, and corporate level strategies and leadership strategies. Additionally, the report will delve into the legal, ethical, and socially responsible business decisions, and finally, present a short-term growth and sustenance strategy.

1.1 Jamba Juice Business Objective and Strategy.
An overview of the case reveals that Jamba Juice core mission is to become a global leader in the sale of healthy juices, smoothies and other treats made from fresh natural ingredients. In order to meet this noble objective and to compete in the healthy foods niche, Jamba Juice has consistently increased its engagement in commercial activities geared towards improving consumer accessibility and maintaining relevance in the market. In this case, the relevance front had been covered through the creation of compelling and uniquely differentiated healthy food products and the delivery of unique customer experiences to attract new consumers and also retain existing ones. While Jamba Juice’s growth strategy seemed to primarily focus on company owned and operated retail outlets, the company also understood the need for diversification and thus complemented its traditional store strategy with franchises in specific core locations such as airports, colleges, grocery stores, shopping malls, and other non-traditional locations that operate using the store-within-a-store model. Additionally, Jamba also consistently evaluates the feasibility of multi-unit traditional retail stores development in various geo-locations both locally and internationally. This diversified approach helps the company stick to its company-owned stores' strategy which is essential for control over its brand, and also explore unique opportunities that would help elevate the “Jamba Juice” brand in new markets, niche product categories, and complementary distribution channels.
1.2 Product Offerings
In order to understand Jamba Juice’s strategy and operations as a specialty brand dealing with healthy food products to promote healthy living, there is a need to evaluate the core menu items on Jamba’s menu items. Jamba Juice products...

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