This is like the real world where, as part of job interviews, executive and senior management candidates may be given access to company financials and the CEO, CFO and/or board of directors may ask questions as to what they see in the financials and what would they do to improve the company's standing.

For your project, the years you choose should be guided by your prior research which indicated the challenges of the company. So, if the company went through some difficult times during the 2007 recession, you might look at a financial snapshot from 2004 and another from 2008 or 2009 to see the impact of the down cycle in the business environment.

Or, if their operations underwent a significant overhaul in 2014, snapshots might be taken back in 2012 (before) and again in 2017 (after) to see what the effects were on the balance sheet, the income statement, and the return on capital investments.

As an additional consideration, if one of the challenges you found was your company has lagging sales performance relative to its industry rivals, a smart action on your part would be to look up the data for at least one sample year of the rival, choosing also the data for the same year for your company to give an "apples-to-apples" comparison financial data for comparison.

This comparison would show how a competitor organization in the same economic environment was able to perform, relative to your selected company.

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Analysis on Apple Inc.

Apple can be identified as the number one mobile phone provider in the world and they are outperforming their competitors very successfully. This report shows that analysis performed for the financial data obtained from the 10K reports for the years from 2013 to 2017. Main reason for the selection of these years can be identified as the fall of income earned in the year 2016. Therefore, financial statements are analyzed based on several indicators....
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