The Research Idea
Choosing a research topic is the first important step in any research process. The topic needs to be focused and the overall intended research should be feasible, with clear expectations regarding the contribution it is expected to make to academia.

For this week's Discussion Question, you present your motivation for doing research by considering your own interests in a specific research field. In addition, you discuss if/how your proposed topic has been studied previously by making reference to two published papers in your field.

To prepare for this Initial Response:
• Review the required Learning Resources for Week 1.
• Conduct your own library research to locate at least two additional scholarly articles published in your specific research field.
• Reflect on a current challenge or problem you or others have faced, preferably in your workplace or related to your organisation, and write down what you know about the problem, including how it arose, who is involved and the impact it has had on your organisation.
• Is there anything about this challenge/problem that you would like to explore in further detail, and why?

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These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

The role of strategic partnerships in driving brand loyalty: The case of Zain Saudi Arabia

The motivation for doing research
The research topic I am interested in investigating is “The role of strategic partnerships in driving brand loyalty: The case of Zain Saudi Arabia.” Such a focal point fits within the marketing realm. One of the essential issues that motivate my research interest in the field is that my workplace roles are highly relevant, considering that, I am one of the heads in the Zain Saudi...

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