Individual Assignment: Proposal
In this stage of the Proposal, you will explore how your work fits existing published work, by reviewing literature on your research topic. While gathering sources for your review, keep in mind that your final literature review for the dissertation/research project should represent a thorough understanding of what has already been written about the subject. In addition, consider how your research question derives from the knowledge you have gained from the resources in your review.
Choose three articles from online library resources which are relevant to the subject of your dissertation/research project, and complete a review of these articles. Discuss the key arguments and findings, describing how you think they apply to your topic and specific research questions, plus the potential implications of these findings for your research.
Remember that you must paraphrase the articles in your own words (appropriately referenced, of course) and synthesize their potential contribution to your research; they should not be presented as a 'list' of articles.
The initial literature review will form an integral part of the formal Proposal that is due for submission at the end of this module.
Your answer to this assignment should be around 750 words.

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1. Aim, objectives and feasibility of the dissertation
The modern day marketing domain has realized the value of creativity and innovative thinking. Hence, they have come up with unique marketing models to drive the key performance indicators such as customer loyalty, which according to Išoraitė (2016) is a voluntary decision by a customer to create and build a long-term relationship with a specified company. Among the most emphasized contemporary drivers of customer-loyalty is strategic partnership. According to Ghalami (2006), strategic partnership refers to an initiative in which different nature of stakeholders commits themselves to a project over an extended period, sharing critical information, risks, along with rewards of their relationship. Stakeholders in this case refer to other businesses that might have an interest in the operations of a specified entity, for example the suppliers (Ghalami, 2006). Over the last few years, strategic partnerships have increasingly become a commonplace in the Saudi Arabian telecommunication industry. As such, each of the three most prominent service providers, namely, Zain Saudi Arabia, Etihad Etisalat/Mobily, and GO Telecom (Etihad Atheeb Telecom), have entered into strategic partnerships with different stakeholders (Zain Saudi Arabia, 2011, Rasooldeen, 2012, and ZTE, 2018).

The broad aim of the proposed research is to investigate the contribution the strategic partnerships that Saudi Arabian telecommunication service providers enters with stakeholders make towards promoting brand loyalty among the customers. The focus is primarily...

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