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McDonald’s Case Study
In your presentation, you will address the main issues/topics as they relate to the identification of the firm’s problems, core competencies, construction of your IFE and EFE, particular emphasis on the Porter’s Five Forces and RBV approaches. You will then present the strategic identification and explain the main strategies selected to solve the firm’s problems/issues. You will elaborate on the Analytical Tools and the recommendation they provide, followed by the QSPM analysis and final selection of your strategy. A brief presentation of the implementation and financial results of your strategic selection will conclude your presentation.

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