Review your analysis performed for Adventure Works data warehouse lab activity, and write a one-page opinion paper summarizing the key findings and recommended actions for management. Include an evaluation of the performance of the neural network on this data mining problem; one or more recommendations as to how the performance might be improved; and one or more recommendations as to how Adventure Works could use predicted customer classifications to improve business results. Your paper should be in APA format, professionally written, and should be free of grammatical errors, typos, and misspellings.

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Aim of this analysis was to find a good classification tool for customer classification purposes. For the purpose of the analysis, data set with records about new and old customers was used. First, old customer records were used to train, test and select the best performing neural network structure. After that, best performing neural network structure is used for the classification of new customers.
Based on the certain characteristics, customers could be classified in A, B, C or D group. Variables used for classification...

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