You may recall that after Martha Stewart’s criminal conviction in 2004, she announced that she would serve her prison sentence while awaiting the processing of her appeal. After making such public announcement she sought the court’s assistance in commencing her punishment.

Case Discussion Questions:

1. Why do you think that Martha made a public announcement rather than merely proceeding with her plans?

2. Critically evaluate Martha’s public relations during her ordeal. Was her public relations effort successful? What opinions or attitudes did she change?

3. How would you compare or contrast Martha’s public-relations efforts and results with those of the former Enron executives?

Solution PreviewSolution Preview

This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

Answer 1:

Martha was aware that her image was tarnished due to her insider trading activities in ImClone’s stock. This was legally punishable and her negative image would have signaled the end of her organization Martha Stewart Living Omnimedia. As such, she strategized to accept the responsibility for her illegal activities and was also ready to serve her prison sentence. She did this to communicate to...
$16.10 for this solution

PayPal, G Pay, ApplePay, Amazon Pay, and all major credit cards accepted.

Find A Tutor

View available Business - Other Tutors

Get College Homework Help.

Are you sure you don't want to upload any files?

Fast tutor response requires as much info as possible.

Upload a file
Continue without uploading

We couldn't find that subject.
Please select the best match from the list below.

We'll send you an email right away. If it's not in your inbox, check your spam folder.

  • 1
  • 2
  • 3
Live Chats