You may recall the criminal trial of O.J. Simpson. Opinion regarding his guilt or innocence is sharply divided around the world.

Case Discussion Questions:

1. Is this an ultimate example of effective persuasion skills?

2. How much of the trial attorneys’ efforts were negotiation?

3. What public relations efforts were undertaken? To what effect?

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1. The trial of O.J. Simpson is an example of effective persuasion skills. Simpson was claimed to be guilty as per witnesses who saw him purchase the knife that led to the murders and others also claimed to have seen him drive from the place where the murder took place. The DNA tests also yielded different...
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