Question

Critical thinking assignment on Mattel's China Experience: A Crisis in Toyland:

1. Give two examples from the case that the global market is important to Mattel's growth and describe briefly.
2. What marketing strategy does Mattel use globally? Describe by giving an example from the case.

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Answer 1:

Mattel is in the business of manufacturing and marketing toys, which are demanded by kids irrespective of their nationality. Moreover, the differing growth rates of different regions make it necessary for Mattel to globalize. While the North American and the European market account for more than 50% of the global toys market, their growth rates are expected to slow down in the future. On the other hand, Asia which accounts for 25% of the global market is expected to grow...

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