1. What is PetSmart's competitive strategy, and how does their strategy relate to the company's internal assessment? Give an example from the case.
2. How does Petco compete with PetSmart and other pet food stores, and how does the company's competitive strategy relate to its internal analysis? Give an example from the case.
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PetSmart has been using the strategy of focused differentiation as per which it seeks to meet all the varied pet care needs of its consumers. Its services and products are oriented towards those who have cats and dogs as pets and it provides high quality pet food and a broad range of services to these pet owners. Its services offerings include adoption, grooming, training, day care, pet hotels and veterinary.
The size of PetSmart’s stores had been larger than Petco implying that the company had significant investments in physical space. Mr. Francis had...