Market Entry Strategies (450 words)

How should a market entry strategy be determined? What factors should be considered?
What are the principal reasons why new products fail?

400-500 words

There are several types of market entry strategies which range from exporting products to an economy to setting facilities for production in the economy. The appropriate strategy is selected after conducting a diligent risk return trade off of the available options. For example, if the size of the target market is...

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